BFH Advertisement: Reaching new heights

Bahrain Financial Harbour entrusted Chameleon to design an ad that would motivate business owners to set up office at its premises. The core idea of the ad is to highlight the unique location of the towers, ease of accessibility and improved traffic movement. As clouds are often symbolic of heights, ease and lightness, the creative approach used was to position the Financial harbor in the midst of soft fluffy clouds. Another meaning derived from the symbolism was the elevated status and prestige that the Financial Harbour lends to businesses.

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