Not all fast food restaurants are created equal – and Burger Box is the proof! Burger Box discovered a niche in the market as a “gourmet” fast food restaurant in Kuwait. Chameleon created a brand identity for this off-beat challenging concept. To position Burger Box as a stylish and posh fast food restaurant, the brand identity combined a funky mix of vibrant and vivid colors reflecting modernity and fashion. This proved to be very appealing to the Kuwaiti market and Burger Box is now perceived as an alternative fast food restaurant with a touch of elegance and style.
IDENTITY | VISUAL LANGUAGE | BRAND ARCHITECTURE | PACKAGING | ENVIRONMENT | INTERIOR | EXTERIOR