Chameleon created the new brand identity for the Gulf Evolution Affiliates (GE) Group, which is based in Kuwait. The Group holds a wide range of companies with diverse specializations. Therefore, the GE brand was designed to be neutral and possess a universal appeal by using shades of dark grey and blue. The typographic logo combines the initials ‘G’ and ‘E’, creating a distinctive monogram that’s memorable and easy to recognize.
CONCEPT ADVERTISING | PHOTOSHOP RETOUCHING