New York Coffee 24/7 Campaign: Brewing inspiration

Iconic and happening, New York Coffee is one of most popular coffee shops in Bahrain. When the restaurant expanded their menu, they also extended their timing to 24 hours, adding breakfast and dinner services.

Chameleon was asked to create an awareness campaign about this “round the clock” service as well as the new additions to the menu. The idea was to associate the new items with an apt time of the day. The slogan “Day or night, we’ll serve you right” became a catchy way to remind people that their favourite Coffee Shop would now be always open to welcome them 24/7.