Omega Seafood: Fresh and Enticing

Chameleon was commissioned to design an appealing logo and packaging for Omega Seafood, a premium seafood distributor. Using purple and gold as base colours, we developed a unique color palette to set the brand apart from the competition and create a clear differentiation in the minds of consumers. As packaging is both, a science and an art, we researched consumer tastes as well as practical considerations such as product usage and shelf display to evolve a “wow” design that would gain the trust of the market.