“airport terminal” theme for the outlet that would distinctively set it apart from the saturated market of burger restaurants.
We wanted Terminal Burger to offer an unusual experience with every aspect inspired by a typical airport, only more tastier and without the long waiting hours! For instance, customers order from a “Check-in” counter, choose a specific destination flight (ingredients and flavours) and are surrounded by “flight information” menu boards and “wayfinding” signage.
Not surprisingly, the concept has been extremely appealing for customers from diverse backgrounds. Terminal Burger has become a trendy spot, well liked on social media and resonating with the mood of the market.
NAMING | BUSINESS CONCEPT DEVELOPMENT | BRANDING | PACKAGING | INTERIOR THEME