Hashem Gerashi AKA (Hashem Jaafar) is a Creative director and founder of Chameleon Creative Studio, he is also a brand strategy consultant & creative director. Hashem Gerashi combines design skills and business savvy to deliver outstanding creative results. His secret is to always seek to learn and expand your skills and perspective. “It is very important to continue to explore all possibilities,” he says. “You can become many things at the same time. Stick to what you want, but be open. You can get inspiration from anything.”
Chameleon is a thought-based design studio based in The Kingdom of Bahrain That specialises in designing brands, services, space and experiences. In an ever-changing world of business, culture and technology, we are here to partner with you to adapt and succeed.
Our process and methodology is simple.
First, we listen. What do you need Vs What do you want? What is the market scenario? Are there any opportunities to capitalize on? The more questions we ask, the clearer and purposeful will our proposition be.
Second, we experiment. What if… Why not… Let’s try. To understand how far and how deep the strategy should probe, we start exploring solutions. This builds up to a strategy with specific recommendations based on real needs.
Third, we create.
We start the process of creating solutions based on client’s feedback and reports. Requirements for the project are planned with its set of milestones. The execution process is supplemented with continuous quality assurance.